The West Midlands Regional Centre for Radio Frequency Identification (RFID) is hosted within the University of Wolverhampton IT Futures Centre to showcase the capabilities of RFID and associated technologies. The initial funding for this centre was provided by Advantage West Midlands via West Midlands Mobile & Wireless project.The Centre's strategy is based on the need for informed support services and activities geared towards business needs within the West Midlands.

These services will include: 

• Incisive awareness briefings on RFID, directed at introducing Businesses to the benefits that RFID have to offer.
• Education and training events directed at providing practical assistance in effectively applying RFID.
• Business assist activities directed at providing direct assistance to companies who have a need to apply the technology or see an opportunity to exploit the technology in new products, processes or technology integration initiatives.
• New Business and Business development activities directed at exploiting innovation and business development opportunities in which RFID and associated technologies may be seen to have a significant role to play.
• RFID support services directed at providing assistance with respect to issues concerning RFID such as privacy, security, exposure to electromagnetic fields, standards and regulations.

Website: www.wmrfid.co.uk